Craft a Compelling Keynote
Sell from the Stage
The number one problem speakers have when giving a keynote is not nerves.
IT IS THAT THEY TRY TO CRAM TOO MUCH INFORMATION IN TOO SHORT A TIME. WHEN EVERYTHING IS IMPORTANT NOTHING IS IMPORTANT.
People love what they can follow and they can't follow tens of thousands of words in 10 minutes. Their brains and attention just say no.
You audience is disengaged. Your potential offer has met a dead end. Opportunity lost.
And you know the first thing you do? Add verbiage to the keynote for next time instead of strategically adding value and compelling structure.
GREAT SPEAKERS SAY A LOT ABOUT A LITTLE.
The Brand Builders Group was founded by a hall of fame speaker who understands the value in honing in on a topic or problem to solve instead of trying to tackle a variety of problems with limited time.
When you use fewer words, but more valuable content the audience takes notice. Engagement begins. A following is created.
WHAT YOU WILL
Craft Keynotes That Generate Demand
We have developed a 6-part process to launch long term speaking careers and gain hall of fame recognition.
In this 2 day event we will share with you exactly what you need to know about creating keynotes that resonate with your core target audience and engage the human brain in ways that make people request your speaking prowess again and again.
You will learn how to follow a modular structure, align personal stories with the problem you solve, and position yourself as a thought leader.
Most importantly, we will prevent you from wasting your words, diluting your results, and marketing a keynote that isn't aligned with your personal brand.
Ultimate Engagement from Stage turns your keynote into a business
The opening and the close- the two most critical parts to get right
Create magic through customization
Developing the titles for your brand and offerings
Focus in on making your content both original and actionable
Cost of Copywriter
Cost of Speech Coach
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